Explore Case Studies
Case Studies
Mining Services
Plant Lighting Innovation
Problem: The cost to run and maintain plant lighting equipment at open cut mines is high. On top of this, it takes manual labour to run startup and shutdown procedures, and plant equipment often goes missing between shifts.
How I Helped: Developed an auto- deployable plant lighting solution which was connected by 5G/LTE and was powered by a hybrid lithium / diesel power source.
Benefit: Reduced running cost by 75% and improved safety and efficiency of workers.
Case Studies
Automotive Industry
Connected Car - New Revenue
Problem: As vehicle ownership models changed, the Automotive industry were faced with re-thinking their business models, driving efficiencies and looking for new ways to retain loyal customers and explore new revenue streams.
How I Helped: Minimum Viable Product (MVP) which offered customers a way to log in and track vehicle health, whilst at the same time, connect the drivers and passengers to services such as lowest fuel prices, retail offers and more.
Benefit: Diversified product ensuring relevance and new revenue streams from hardware and software sales.
Case Studies
Education Industry
Product & Service Diversification
Problem: Declining revenues from traditional training services restricted growth opportunities from traditional products and services.
How I Helped: Developed a range of training relevant products to sell at course completion. e.g. protective clothing for security guards.
Benefit: Increased revenues by 27%, improved brand positioning, and increased referral business by over 30%.
Case Studies
Federal Government
Cyber Security Innovation
Problem: Attacks to traditional DNS (Domain Name System) that can affect privacy, security, and the overall integrity of internet usage and Australia businesses and government agencies.
How I Helped: Commercialised and deployed a dedicated Protected DNS Service with third party solution providers, to protect against global threat actors and deployed across local, state and federal government agencies.
Benefit: protection from malware and phishing attacks, increased network performance, and peace of mind.
Case Studies
E-Commerce Retailer
Business Transaction (Sale)
Problem: Following many successful years in business, the founder of a successful online brand business decided to sell but had a limited understanding of where to start or how to value the business.
How I Helped: Consulted to the owner and general manager to develop a strategy to maximise the valuation of the business, through commercial due-diligence as well as financial and legal due diligence. Worked with a trusted M&A partner to access Private Equity and strategic investors.
Benefit: Maximised the valuation of the business by discovering hidden value in the growth strategy.
Case Studies
Electrical Services
Business Model Diversification
Problem: Local Brisbane based business with revenues above $2m faced profitability and saleability issues. The business owner wanted to break away from linear growth into something more sustainable.
How I Helped: Market research into adjacent markets identified an opportunity to diversify into air conditioning. Proposed a new company structure, appropriate licensing and an investment in marketing, as well as maximising resource utilisation by allocating jobs appropriately.
Benefit: New business model and new revenue streams, better brand exposure. Improved utilisation of resourcing and materials, improving bottom line.
Case Studies
Global Marketing Agency
New Business Launch
Problem: With sustainable growth in India and The United States, the agency identified Australia as the new growth market; however, the company had no knowledge of the local market and no local resourcing.
How I Helped: Performed market analysis and growth strategy for Australia. Identified key channels, partnerships and fractional resourcing to build a bottom up business, based on the Gold Coast, Australia. Built all technology, systems and processes and launched the business.
Benefit: Successful global expansion in new market, new offices, increased revenues by 123% and built leadership team to scale the business.
Case Studies
Mining SaaS Startup
Mining Equipment Suppliers
Problem: Outages in mine sites are very common and faulty equipment can cost operators $M's in outages. Locating and accessing reliable equipment in a timely manner is critical to maintain uptime and productivity targets.
How I Helped: Partnered with founders to build a Spare Parts Inventory Marketplace.
Completed market research and product-market fit testing, and produced a business case for investment. Moved product from MVP to production - ready for launch.
Benefit: Customers who require access to inventory can easily search and locate spare parts from other mine sites nearby. This accessibility reduces down time and improves production output and revenue.
Case Studies
Transportation (Public)
Frictionless Payment Solution
Problem: The purpose (problem) of this research program was to explore new and emerging technologies that can be applied to the Opal Connect [and other platforms] and offer a true frictionless ticketing experience to transport customers in NSW across multiple modes.
How I Helped: Partnered with La Trobe university on a research program to develop frictionless payment solution options for TfNSW. Conducted extensive market research into technology and consumer expectations, preferences and design and presented findings.
Benefit: Customers can travel freely between different modes transport without having to physically pay. This supports travellers with physical disabilities.
Case Studies
Telecommunications
Innovation (Ideas) Platform
Problem: In large Telecommunication companies, accessing ideas from 'shop floor' workers is practically impossible. This leads to missed opportunities, disengaged employees and diversification in products and services.
How I Helped: Worked with the business on User Experience design to build an innovation platform which allows company employees to register ideas, crowdfund support and be rewarded when ideas are invested in, and implemented.
Benefit: Highly engaged workforce, rewards and recognition for employees and continuous improvement / new revenue opportunities for the company.
Case Studies
Oil and Gas
Mining Equipment Suppliers
Problem: Slow, unreliable and expensive satellite connections in remote and regional sites prevented site workers from accessing critical information from corporate offices. E.g. health and safety, process and procedures. Furthermore, when site workers were off shift, they were not able to access entertainment services such as internet leading to low moral.
How I Helped:: Partnered with a leading Telecommunications company to develop a solution, levering 4G and directional antennas, to provide faster access to the corporate network.
Benefit: Faster speeds, access to critical information, improved workforce engagement and reduced OPEX by 97.5%.
Case Studies
Tyre Manufacturing
SaaS Product Offering
Problem: Truck operators want to ensure their fleet of trucks & trailers are safe and operationally productive by ensuring tyres are pressurised and not damaged; however, the process for checking tyres is manual, slow and resources dependent.
How I Helped: Partnered with the tyre manufacturer to develop a SaaS IoT solution and monitoring platform to check tyre pressures, heat and vibration in real time.
Benefit: Insights that deliver on tyre optimisation & safety. New diversified revenue streams and improved brand.
Case Studies
Freight & Logistics
Redefined Commercial Model
Problem: While the scheduling tool was effective for its intended purpose, it didn't address the broader needs of the car freight industry, such as route optimisation, workforce management, and compliance with health and safety regulations.
How I Helped: We transformed a scheduling tool into a comprehensive SaaS Platform. Here is how:
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Developed Market Research
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Validated Desirability, Feasibility, and Viability of new features
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Redefining the Product to include workforce management, health & safety compliance and route optimisation.
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Built new commercial model
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Re-launched with sales and marketing campaign.
Benefit: Customers experienced significant improvements in operational efficiency, including optimized delivery routes, reduced fuel costs, and better workforce management.